Searching for the essential: The experience of confinement has revealed to us a silent, less polluted and calmer urban universe. The deprivation of external distractions allowed us to rediscover our first senses, a greater attention for oneself and our loved ones, for our health, food and a simpler, benevolent and reassuring, sensory and fundamental lifestyle.
Aware of the end of an era, it becomes necessary to project into the future to think about living better in the city, to find innovative and sustainable tech solutions to face and combat global warming, to breathe better, to adapt to new mobility, create new spaces, and live a new post-covid life.
This uncertain period encourages one to escape into creativity, to discover a new form of elementary pleasure, of lightness, of childish carelessness, to free the body and mind through color and movement. The effective remedy for an anxiety-provoking situation? Surround yourself in vitamin rich colors.
Environmental issues force us to radically reinvent our relationship with nature. Fleeing the cities to live in the countryside, cultivate our garden and eat own crops are a dream of better living and happiness that is being felt more and more in an increasingly important ecological movement.
The ultra-connected gen Z invents and imagines new energetic lifestyles: learning through entertainment, continuous streaming, healthy living, sports, doping music ... a more universal communication bursts through the colors of the screens, enriched with extraordinary virtual experiences and unpublished.